I've worked with a diverse range of companies, from Fortune 500s such as LVMH to tech Start-ups. I have produced end-to-end products and also joined teams at mature stages in the design cycle.
I'm a strong advocate for user-centered design, that questions designing the "right product" as much as designing the "product right." while also focusing on gaining value and showing impact on business goals.
I was born and educated in London. I then studied and worked in New York City and am currently living/working in the start-up city Tel Aviv, Israel after completing my army service as a Paratrooper in the Israeli Defence Forces.
I'm not taking on projects as i am working full time on UX/UI for Louis Vuitton Clienteling factory.
I currently work in Tel Aviv.
I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.
Send me an email to understand my process in depth!
It depends greatly on the scope of the project The best metrics are adoption, retention. There are a number of frameworks such as the System Usability Scale that help us understand product performance.
